You’ve probably heard of the company Weathertech but maybe you’re not sure what kind of products they make. If that’s the case, you’ve probably also heard that there are a lot of people who are offended by the use of their brand names in marketing, promotional materials, and websites and other internet places. For example, people are often upset with the mere mention of Weathertech or of any other word related to the company by another company or advertiser. Some people die-hard supporters even begin to come out of the closet, sometimes quoting events that happened years ago with their father as something to that effect. Seriously, how diehard is that?

Indeed, it seems like Weathertech floor mats, Husky car floor mats, and all the other products Weathertech makes are so popular with just about everyone, including some diehard environmentalist types who just hate corporations for causing all this pollution and all this waste. They don’t buy their own cars because they’re too cheap, they won’t buy car floor mats because they think that if they wash them every so often, the pollutants will go away, they won’t buy Husky car floor mats because they think those are just silly advertising ploys, etc. Well, all these thoughts are perfectly legitimate. What’s not valid is the sort of thinking that leads to such knee-jerk reactions like that, or thinking that Weathertech’s use of certain words like “technology”, “defense technology”, “high tech”, etc. that somehow those products somehow “better” the environment.

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